The rise of streaming platforms like Twitch has significantly impacted the casino industry — marketing teams have found a new, efficient way to promote their games, and as a result, gambling streams and casino collaborations have become fairly common. However, this has created a lot of issues that still haven’t been fully resolved — from potential scams to concerns about the negative influence on young, impressionable audiences.
Today, we collaborated with Slot.day founder Michael Slot to explain the current state of the industry and the opportunities and risks that come with gambling streams.
How casino games became popular on streaming platforms
As soon as streaming on platforms like Twitch and YouTube gained significant traction, online casinos saw the opportunity for advertising. It is worth noting that the industry, in general, is extremely aggressive when it comes to marketing, which makes sense considering the high level of competition within it.
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