POLITICO
When I sit down at a bar in Brooklyn with my cousin — a recent college grad from Korea who is visiting America for the first time — I have one burning question: How’s your love life? She keeps her ballcap pushed down low and presses her lips into a tight line.
“I’m not interested,” she says. “I just don’t trust men. You don’t know what they’re thinking these days — whether they’re one of the guys with misogynistic thoughts. It’s so normalized. Why would I even risk it?” she says.
She does not want to date. She feels no need to get married. Her ideal life is to form a tight-knit community with other single women. “It’s not just me,” she says. “All my friends rarely date these days for that reason. These issues are all we talk about when we get together.”
My cousin and her friends are not alone. Across Korea, young women are swearing off men, influenced by the 4B movement, a radical feminist campaign that originated in Korea in the late 2010s. The four Bs stand for bi-hon (no marriage), bi-yeonae (no dating), bi-chulsan (no birthing) and bi-sex (no sex).
The movement formed in response to growing gender inequality and violence against women: Korea has one of the largest gender pay gaps in the world, and brutal murders of women — in subway stations, on rooftops and in their own homes, often at the hands of men they were dating — headline news shows daily. Amid so much political turmoil and bloodshed, 4B activists say the only way to make women safe — and convince society to take their safety seriously — is to swear off men altogether until something changes.
And now, in the wake of Donald Trump’s reelection, 4B is going viral on U.S. social media among women who are furious with the men who helped the former president clinch a win. On TikTok alone, top videos have gained millions of views, and one widely shared tweet about the 4B movement post-election now has 450,000 likes and 21 million views at time of writing.
It’s too soon to say if the 4B movement is here to stay in the United States. But even if it isn’t, the surge in interest says something about the social forces unleashed by the 2024 presidential election. An uptick in misogyny has already been evident — just look at the “your body, my choice” comments by men online — similar to what’s been seen in Korea, suggesting that this kind of feminist reaction could take hold. And even if women don’t explicitly take on the 4B label en masse, the movement’s message of bodily autonomy, and the anger that drove the conversation in the first place, could have a major impact not just on American politics, but on American life overall — just as it has in Korea.
