High-pitched squealing, placard waving – not to mention a few middle-aged ladies getting all steamy around the gills. For a moment there, it could have been a giddy teenyboppers’ convention rather than a leadership launch.
But then there’s always been a bit of boyband energy about Rishi Sunak. Those moon eyes, that butter-wouldn’t-melt smile and pretty boy charms which sends activists all wobbly at the kneecaps.
His showing yesterday was a precision piece of performance art. A heavy dose of saccharine, with a side order of schmaltz thrown in. Sickly, yes. But I fear he’s going to take some stopping.
Our setting was the QEII centre in Westminster where a stage had been erected, emblazoned with his newly-coined ‘Ready For Rishi’ logo.
It’s reminiscent of the sort of emblem you see stamped across a tub of washing powder. You know, one which boasts of a new, improved formula with extra added ZING! Maybe that’s the idea.
Rishi Sunak, 42, launched his leadership bid…
