BMW sparks controversy over £15/month heated seat subscription service

‘You’re an IDIOT if you go along with this!’ BMW sparks controversy over new £15/month heated seat subscription service – with furious drivers calling the car giant ‘greedy’

  • BMW has launched a new subscription service for heated seats in its cars
  • Drivers pay £15/month, £150/year, £250/3 years, or £350 for unlimited access
  • BMW hopes it will allow drivers to experiment with features before committing
  • But many drivers have slammed the car giant as ‘greedy’ 

With temperatures in parts of the UK expected to hit 33C this week, the last thing any drivers are thinking about is heated seats.

But a fierce debate has been sparked online, following the news that BMW is offering a subscription service to turn on heated seats in its cars.

The service will see drivers charged £15/month to turn on heated front seats, and an additional…

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