PEOPLES GAZETTE
Guinness Nigeria has hiked the prices of some of its alcoholic and non-alcoholic beverages.
“This is to inform you of the price change on some of our BEER SKUs/brands effective Monday November 11, 2024,” said Olusanya Adesanya, the company’s commercial director, in a memo dated November 8.
Wholesalers will now purchase large Guinness for N13,590, retailers for N14,070, and a bottle will cost N1,300. Medium Guinness will be sold for N16,230 to wholesalers and N16,610 to retailers, with a bottle going for N1,100.
“Small Guinness (wholesalers N17,570, retailers N18,020, and per bottle N900); FES Can (wholesalers N23,580, retailers N23,965, and per bottle N1,100); Orijin Can wholesalers N16,600, retailers N17,015, and per bottle N900),” the company’s statement added.
Guinness Smooth is now sold to wholesalers for N16,230 and N16,610 for retailers, with a bottle now priced at N1,100.
“Guinness Smooth Can (wholesalers N23,580, retailers N23,965, and per bottle N1,100); Malta Guinness Classic (wholesalers N12,655, retailers N13,500, and per bottle N700); Malta Guinness Can (wholesalers N15,385, retailers N16,025, and per bottle N800); Dubic Malt RGB (wholesalers N11,795, retailers N12,590 and per bottle N650); and Dubic Malt Can (wholesalers N14,265, retailers N14,880, and per bottle N750),” it announced.
The company blamed “the prevailing economic realities which have impacted significantly on our current cost of doing business” for the price increase.
THIS STORY FIRST APPEARED IN PEOPLES GAZETTE
