Mehmet Oz, the television-personality doctor and Donald Trump’s pick to lead the Centers for Medicare & Medicaid Services, pitched herbal supplements and other products to his millions of social media followers without properly disclosing that he had a business relationship with the company selling them, according to a letter published Tuesday.
Oz’s undisclosed ads may have broken influencer marketing rules, the watchdog group Public Citizen wrote to the Federal Trade Commission.
Specifically, Oz is a “global advisor and stakeholder” with iHerb, which sells everything from vitamins and supplements to pet food. And though he makes that disclosure on his X and Instagram profile pages, Oz doesn’t mention anything about his connection to iHerb in the actual videos he posts about its products on social media, as required by FTC rules.
Oz pitched iHerb’s ashwagandha capsules just a few days ago, iHerb multivitamins a few days prior, and in October, he urged followers to…
