Pop superstar Taylor Swift’s recent endorsement of Vice President Kamala Harris and her running mate, Minnesota Gov. Tim Walz, may not be hitting the right notes with voters, according to a new YouGov poll released Saturday.
Key Findings
- 8% of voters said Swift’s endorsement makes them more likely to vote for the Democratic ticket.
- 20% reported being less likely to support Harris and Walz following Swift’s endorsement.
- 66% of respondents said the endorsement had no impact on their voting intentions.
Swift’s Endorsement
Swift praised Harris as “a steady-handed, gifted leader” who could lead with “calm and not chaos.” However, the poll suggests that this high-profile endorsement might be a double-edged sword for the Democratic campaign.
Public Opinion on Celebrity Endorsements
- 32% believe Swift’s endorsement will positively affect Harris’ campaign.
- 27% expect no significant impact either way.
- 41% of respondents (nearly 460 people) think Swift should refrain from making public political statements.
- 38% support her right to make public endorsements.
Swift’s Fan Base and Politics
The poll also shed light on Swift’s fan base and their political leanings:
- 66% of participants do not consider themselves “Swifties.”
- 28% identified as fans, while 6% called themselves big fans.
- The majority of “big fans” were women and registered Democrats.
