NAIRA METRICS
- YouTube has announced that 45 Nigerian-owned channels have surpassed 1 million subscribers, a significant milestone that guarantees increased revenue for content creators.
- Nigeria leads Africa in the number of channels reaching the 1 million subscriber mark, with a 50% increase in such channels by the end of 2022. South Africa and Kenya also saw notable growth in this area.
- The YouTube Black Voices Fund has played a crucial role in supporting Black creators in Africa, with increased revenue for channels and opportunities for amplifying Black artistry. YouTube remains committed to prioritizing Black creators and improving the platform for their benefit.
Video streaming platform, YouTube, has said that 45 channels owned by Nigerians have crossed 1 million subscribers on the platform, a feat that guarantees more revenue for the content creators.
YouTube Managing Director of Emerging Markets, EMEA, Alex Okosi, who disclosed this on Thursday at an event to celebrate the 2023 #YouTubeBlack Voices Fund grantees, said there was a 50% increase in the number of Nigerian YouTube channels that have crossed 1 million subscribers at the end of 2022. With this, Nigeria also emerged as number one in Africa in terms of channels that have reached that threshold.
According to him, in South Africa, 25 channels reached the 1 million subscriber mark, which was an increase of over 30% year on year, while Kenya had over 14 channels that have more than 1 million subscribers, an increase of more than 110%…
