The Globe Post
Chinese tech giant Baidu on Monday took its first steps into the Metaverse industry with the launch of a virtual reality app, looking to test the waters in what is considered by many to be the next phase in the internet’s evolution.
The Beijing-based company joins brands such as Nike and Ferrari in rushing to experiment with virtual goods against a backdrop of predictions that the Metaverse could one day overtake and replace the web of today.
The firm, nicknamed the Chinese Google, held a conference inside the virtual world of its new app XiRang, which means “Land of Hope”. It can be accessed from a smartphone, computer or through virtual reality goggles.
It took place in front of Baidu co-founder and chief executive Robin Li and an audience of 3D avatars.
The platform, however, is still in its infancy and Ma Jie, a vice president at Baidu, told reporters at an earlier event that it could take up to six years for a full launch, according to CNBC.
XiRang allows users to create a digital character and interact with other users in a 3D world, for example a fictional city.
Baidu says it will allow up to 100,000 users to participate in the same digital space.
Users, who can only access the app in China, can take part in activities such as visiting virtual exhibitions or practicing diving in…
