Meta’s Threads, which was launched earlier this month, was perceived as the first significant contender to pose a real threat to Twitter. Threads boasts integration with Instagram and achieved unprecedented growth, attracting over 100 million users within a mere five days.
However, its initial success was short-lived, witnessing a substantial 70 per cent decline in daily active users since reaching its peak on July 7. This setback has dampened its explosive launch, potentially paving the way for new competitors like TikTok to step in, introducing text features and presenting a formidable challenge to X (Twitter).
