Instagram, the once-thriving social media platform, experienced an unprecedented exodus in 2023 as over 1 billion users reportedly deleted their accounts, cementing its position as the most deleted app of the year. This startling trend demonstrates a dramatic shift in user preferences, with authenticity emerging as a driving force.
In a crowded digital landscape, Instagram’s emphasis on commerce, sponsored posts, and advertisements have driven users away, seeking more genuine experiences. The numbers are staggering, with social media now spanning 59.9% of the global population and consuming a staggering 2 hours and 24 minutes of their daily lives.
