The film, which is based on Lin-Manuel Miranda’s Tony Award-winning 2008 musical and immerses viewers in New York’s vibrant Washington Heights neighborhood, brought in an estimated $11.4 million for its opening in North America this weekend, according to the film’s studio Warner Bros. (Warner Bros., like CNN, is owned by WarnerMedia.)
So what happened? Likely myriad things.
For starters, as much as “In the Heights” was heavily promoted and had Miranda’s name attached (he also has a small role in the film), the movie possibly lacked enough awareness to get audiences to buy a ticket.
Sure, the…
