Nairametrics
The statement read, “The Advertising Practitioner Council of Nigeria (APCON) has observed with displeasure the insensitive and provocative Easter celebration advertisement by Sterling Bank Plc which compared to the resurrection of Christ with Agege Bread.
“The distasteful advertisement was neither submitted nor approved for exposure by the advertising standard panel (ASP), the statutory Panel charge with the responsibility of ensuring that advertisement conforms with the prevailing laws of the federation as well as the code of ethics of advertising in Nigeria.
“APCON will take necessary actions to ensure that sterling bank is sanctioned for the exposure of such offensive advertisement according to law and that no religious belief or faith is ridiculed or any blasphemous advertisement exposed in any guise…
