The Bolshoi has begun personalizing tickets to stop people reselling them for profit
Russia’s Bolshoi Theater has introduced a new system for purchasing tickets in a bid to prevent scalping, personalizing passes and requiring spectators to produce identification in order to be admitted.
The new rules will apply to performances on both the historic stage and the chamber stage at the famous venue, according to a statement issued by the Bolshoi’s press office on Thursday.
It explained that the drastic step had been taken in an effort to combat long-standing ticket speculation that typically intensifies ahead of the winter holiday, when hundreds of theater-goers rush to get tickets for Pyotr Tchaikovsky’s Nutcracker.
“If the information specified on a ticket does not correspond to the data contained in a presented ID, the theater administration won’t allow a ticket holder to attend the performance,” the theater said.
The iconic cultural venue…