A decade ago if you asked a man the manliest thing he could smell like, no doubt he would say gunpowder and whiskey with a hint of cigar. But a close second would be Axe deodorant, a popular brand known for marketing to men with hilariously accurate ad campaigns.
These over-the-top ads were filled with rugged men, gorgeous women, and the underlying message that smelling good was a component of true masculinity. However, like most other things in life, Axe has since been neutered and reborn with weaker, lamer messaging in service of the woke overlords who rule society.
Take this line from Axe’s website for example. “What do we mean by awesome? Well, we create relevant and unexpected fragrances that rewrite the rules of traditional masculine scents.”
This type of talk isn’t anything new from Axe. In 2017, the brand launched the “Is It OK for Guys?” promo as part of Axe’s “Find Your Magic” campaign. The overall messaging encouraged men to forgo macho stereotypes…