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Gap is now taking “immediate steps” to remove all Yeezy products from their stores and site amid Kanye West’s anti-Semitic comments.
The retailer ended its relationship with the rapper last month, with President & CEO of Gap Brands Mark Breitbard confirming that they would continue with “upcoming Yeezy Gap launches and releases in the pipeline, as planned” in an internal email obtained by Page Six Style.
However, in the wake of West’s “White Lives Matter” and anti-Semitic comments – which have seen Adidas, Balenciaga, Vogue and more cut ties with the 45-year-old rapper –Gap is taking steps to quickly get rid of their Yeezy stock.
“In September, Gap announced ending its Yeezy Gap partnership. Our former partner’s recent remarks and behavior further underscore why,” the brand wrote in a public statement on their website.
”We are taking immediate steps to remove Yeezy Gap product from our stores and we have shut down YeezyGap.com.”
They continued, “Antisemitism, racism and hate in any form are inexcusable and not tolerated in accordance with our values. On behalf of our customers, employees and shareholders, we are partnering with organizations that combat hate and discrimination.”
West originally terminated the 10-year partnership — which was announced in 2020, with his first style available to shop in 2021 — due to allegations that the brand did not follow through on their promises to release certain styles and open dedicated Yeezy stores.
The only styles that were ever offered in Gap retail stores were his Yeezy Gap engineered by Balenciaga designs, which were presented in piles on top of trash bags, angering fans who sought to purchase the $200 designs, though he refused to apologize for the display.
And that appears to be one constant for Ye: Despite the resounding backlash, West has yet to apologize for any of his statements or speak out about the various brands who are cutting ties with him.
