LEGIT NG
In 2023, the latter gave it another try, this time on a more prominent and popular platform of the Peoples Democratic Party (PDP). However, he got caught in the wave of the Obidient movement and got burnt again.
After critically analysing things, Legit.ng has taken the time to highlight five lessons that all the celebrities who contested for political positions during the last elections should learn from.
1. Popularity in entertainment isn’t political currencies:
Yes, it can be argued that popularity be it good or bad, is commercially smart. However, the wrong it does is that it registers a particular persona and image of a celebrity in people’s minds.
This persona is usually how most people view celebrities, especially those with controversial status. Also, because people watch your movies, that doesn’t mean they admire you enough to be their leader.
2. Social media isn’t real life:
Huge followership on social media doesn’t mean you’re per se in reality. There is a famous interview of Lagos’s PDP deputy governorship candidate, Funke Akindele bragging about having over 20 million fans on social media, noting that for this reason, she was politically popular enough to win.
She went on to brag that this high online following was an advantage. But to disappoint her, off the top three contesting for the governorship position in Lagos, Funke’s party came a distant third without winning a single local government.
3. Elections are won at the grassroots:
To win an election, you must do the hard work, walk on the street, and constantly stay in the face of the people, engaging them massively in their local dialect (not language alone).
Go to nooks and crannies and also set up some of the odd philanthropic work that is needed, which would have a lasting effect on people’s minds.
