Meta fined €390 million for illegally forcing ads on Facebook, Instagram users

Meta fined €390 million for illegally forcing ads on Facebook, Instagram users

ADEFEMOLA AKINTADE FROM PEOPLES GAZETTE

Meta was accused of breaching the data privacy of its users, coercing them to accept its terms of use which requires accessing their online activity.

The European Union data watchdog has slammed Meta, parent company to Facebook, Instagram and Whatsapp, with a €390 million fine for illegally forcing users to accept personalised ads.

Meta was accused of breaching the data privacy of its users, coercing them to accept its terms of use which requires accessing their online activity before gaining access to the social networks.

Users who do not agree to these terms were automatically denied access to their social media accounts.

The EU data protection board claims that Meta forced users to accept the adverts by including its legal consent in the terms of agreement, in gross violation of the General Data Protection Regulation (GDPR).

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