Tiger Beer has launched a refreshed version of its lager, dubbed Tiger 4.0, featuring a new visual identity and a smoother, lighter taste as it seeks to appeal to a new generation of beer drinkers. The relaunch marks the brand’s latest effort to respond to…
Tiger Beer targets younger consumers, unveils smoother, lighter brew
Tiger Beer has launched a refreshed version of its lager, dubbed Tiger 4.0, featuring a new visual identity and a smoother, lighter taste as it seeks to appeal to a new generation of beer drinkers. The relaunch marks the brand’s latest effort to respond to…