AC Milan set to rejoin Adidas in record-breaking €500m kit sponsorship deal

AC Milan are set to end their partnership with Puma and reunite with Adidas on a historic ten-year deal worth €500 million, according to a report by SempreMilan.​

The blockbuster agreement will net the Rossoneri a record-breaking €50 million per season starting next year, representing a significant commercial upgrade from their current €14 million annual contract with Puma.

The move, driven by RedBird owner Gerry Cardinale, surpasses Juventus’s ten-year €408 million agreement with Adidas and Inter Milan’s €30 million annual contract with Nike.​

The partnership marks a nostalgic return to the iconic German brand, which previously outfitted AC Milan during some of the most successful eras in the club’s European and domestic history.