Chelsea announce Circle as new front-of-Shirt sponsor

Chelsea have secured a new front-of-shirt sponsor after agreeing a one-year partnership with Circle Internet Group, the company behind USDC. According to HF World, the USDC branding will appear on the shirts of Chelsea’s men’s, women’s and academy teams during the 2026/27 season.

The agreement ends the club’s lengthy search for a permanent shirt sponsor following the expiration of its deal with Three in 2023. Chelsea subsequently used short-term partnerships with Infinite Athlete and Damac. Financial details of the Circle agreement were not disclosed, while its continuation beyond the current season remains uncertain.