Real Madrid crowned world’s most valuable Football Club brand again

Real Madrid have retained their position as the world’s most valuable and strongest football club brand for a third consecutive year. According to Madrid Universal, Brand Finance valued the Spanish giants at €2.4 billion, representing a 25 per cent increase from the previous year.

Real Madrid also recorded the highest brand-strength score among 281 clubs, earning 95.8 out of 100. Barcelona ranked second with a valuation approaching €2 billion, while Arsenal climbed five places to third at €1.5 billion. Bayern Munich, Paris Saint-Germain, Manchester City, Liverpool, Manchester United, Chelsea and Borussia Dortmund completed the top 10.