NPFL partners Murphy Ben International for YouTube streaming deal

The Nigeria Premier Football League (NPFL) has partnered with Murphy Ben International (MBI) in a new digital broadcasting deal aimed at expanding access to domestic football. The agreement will see selected NPFL matches streamed live, alongside delayed broadcasts, on the league’s official YouTube channel. Fans will be able to watch the coverage for free in HD on internet-enabled devices.

NPFL chairman Gbenga Elegbeleye said the partnership will improve visibility, fan engagement and commercial opportunities for the league and its clubs. MBI chairman Murphy Anawana pledged to use the company’s production and social media capabilities to promote NPFL football globally.