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Men skip showers for dates, betting on “pheromone-maxxing” trend
Some men are skipping showers before dates to embrace a new trend called “pheromone-maxxing,” hoping their natural scent will make them more attractive.
But experts say the science behind the dating strategy is far from settled:”There is no evidence of a consistent and strong behavioral response to any human-produced chemical cue.
To date, scientists have collected evidence for possible pheromone effects but have not definitively identified a single human pheromone,” Scientific American explained.
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