LIST: Inside Messi’s investments in football clubs, hotels, restaurants, fashion, and technology

Lionel Messi has built an extensive business empire beyond his football career, investing in football clubs, luxury hotels, real estate, restaurants, beverages, fashion, media production and technology.

The Argentine superstar has diversified his income through companies, investments and commercial partnerships across Europe, South America and the United States.

According to a Tribuna report, Messi’s growing portfolio reflects his preparations for life after professional football.

Below is a breakdown of his publicly reported business interests as of October 2026.

1. Football clubs and sports ventures

1. CD Eldense — Spain

Messi was announced as the new owner of Spanish second-division club CD Eldense in October 2026. However, the acquisition remains subject to approval from Spain’s National Sports Council.

2. UE Cornellà — Spain

Messi acquired the Catalan football club in April 2026, expanding his involvement in football ownership and youth development.

3. Deportivo LSM — Uruguay

Messi co-founded Deportivo LSM alongside former Barcelona teammate Luis Suárez. The football project was announced in May 2025 and focuses on developing football in Uruguay.

4. Inter Miami CF — United States

Messi has a reported agreement that could give him an ownership stake in Inter Miami after retirement. Reports have suggested a potential stake of approximately 10%, although final terms have not been publicly disclosed.

5. Messi Cup — International

The Messi Cup is an international under-16 football competition launched in 2025. It brings together youth teams from major European and international clubs.

2. Hotels and hospitality businesses

Messi owns a portfolio of luxury boutique hotels operating under the MiM Hotels brand.

The properties are located in major tourist destinations across Spain and Andorra.

6. MiM Sitges — Spain

A boutique hotel situated in Sitges, near Barcelona.

7. MiM Ibiza — Spain

A luxury hospitality property located on the Mediterranean island of Ibiza.

8. MiM Mallorca — Spain

A hotel investment situated in Mallorca, one of Spain’s most popular holiday destinations.

9. MiM Baqueira Beret — Spain

A mountain resort hotel located in the Baqueira Beret skiing destination.

10. MiM Sotogrande — Spain

A luxury hotel property located in Sotogrande, Cádiz.

11. MiM Andorra — Andorra

A boutique hotel investment located in the European principality of Andorra.

The six properties form part of Messi’s wider hospitality portfolio. Meliá Hotels International took over their operations in late 2025.

3. Real estate and property investments

12. Edificio Rostower SOCIMI — Spain

A publicly traded real estate investment company chaired by Messi.

The company owns or manages interests in hotels, residential properties and commercial buildings.

Its reported market capitalisation when it debuted on Spain’s Portfolio Stock Exchange in December 2024 was approximately €223 million.

13. Explotaciones Rosotel — Spain

A company associated with Messi’s hotel investments and hospitality operations.

The business reportedly generated €21.8 million in revenue in 2024.

14. Carrasco M — Argentina

A luxury residential development in Rosario involving 24 homes overlooking the Paraná River.

The project reportedly involves approximately $7 million in planned investment.

15. Limecu España 2010 — Spain

A family holding company associated with Messi’s wider business interests and investments.

4. Restaurants and beverages

16. El Club de la Milanesa — Argentina and Spain

Messi became a partner in the Argentine restaurant chain in July 2025.

The company has outlined plans to expand into Spain, including proposed restaurants in Catalonia.

Reports suggest the planned investment could reach approximately $6 million.

17. Más+ by Messi — United States

Messi launched the Más+ hydration drink brand in June 2024.

The beverages were introduced in different flavours and promoted through football-related marketing partnerships.

However, reports in 2026 raised questions about the brand’s commercial performance and future.

18. Lionel Messi Collection / GOAT 10 Wines

Messi entered the wine market through branded collections developed in partnership with wine producers and distributors.

The ranges include Pinot Grigio, Chardonnay, Merlot, Primitivo and Syrah.

His involvement represents a commercial partnership rather than confirmed ownership of vineyards.

5. Fashion, fragrances and lifestyle products

19. The Messi Store

Messi’s official fashion and lifestyle retail venture offers clothing and merchandise associated with his personal brand.

20. Messi Fragrances

Messi has a branded fragrance collection featuring several products, including Original, Platinum, Sport, Night and Elixir.

The fragrances are manufactured and distributed through commercial partners.

21. Messi x Stanley 1913

Messi entered a multi-year commercial partnership with Stanley 1913 in November 2024.

The collaboration includes insulated drinkware, mate cups and other accessories.

The arrangement is a product partnership rather than an ownership stake in Stanley.

6. Media, entertainment and technology

22. 525 Rosario — United States

Messi established the production company in September 2024 in collaboration with SMUGGLER Entertainment.

The business focuses on television, film, sports entertainment, advertising and live events.

Projects associated with SMUGGLER include Messi’s World Cup: The Rise of a Legend and Messi Meets America.

23. Play Time Sports-Tech HoldCo — United States

Established in 2022, Play Time Sports-Tech HoldCo is an investment vehicle focused on opportunities in sports, technology, media and entertainment.

The business has been associated with entrepreneur Razmig Hovaghimian.

7. Image rights and commercial management

24. Leo Messi Management

Leo Messi Management oversees commercial activities linked to Messi’s image rights, licensing and endorsement arrangements.

His wider commercial structure includes the family holding company Limecu España 2010.

8. Messi’s major endorsement and brand partnerships

Beyond direct investments, Messi has established commercial relationships with major international brands.

Some of his reported endorsement partners include:

• Adidas
• Apple
• Mastercard
• Lay’s
• Beats by Dre
• Michelob Ultra
• Hard Rock
• Lowe’s
• Epic Games
• Konami
• Panini
• Stanley 1913

These arrangements include sponsorships, licensing agreements, endorsements and reported revenue-sharing deals.

They should not be confused with direct ownership of the companies involved. The current status of individual contracts may vary.

How much is Lionel Messi’s business empire worth?

According to the supplied report, Forbes estimated Messi’s personal net worth at approximately $1.1 billion in June 2026, with earnings of around $140 million over the preceding 12 months.

His investments cover several industries, with some businesses already established and others still developing.

However, company valuations, reported revenue and brand endorsements should not be added together as though they represent Messi’s personal wealth.

Important: The 24 entries above represent publicly reported business interests, individual properties, corporate entities, sporting ventures and commercial collaborations. They are not 24 separately owned companies.