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Coca-Cola faces backlash over custom can policy: Allows ‘satan,’ blocks ‘Jesus’

Coca-Cola faces backlash over custom can policy: Allows ‘satan,’ blocks ‘Jesus’

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Coca-Cola is once again at the centre of a religious content firestorm. Viral videos circulating on social media this week appeared to show the company’s online can personalization tool accepting phrases such as “I love Satan” and “Satan is King” while rejecting “I love Jesus” and “Jesus is King” — triggering widespread boycott calls from Christian consumers.

Content creator Ryan Haff posted screen recordings of live tests on the Coca-Cola Store website, with results showing inconsistent filtering of religious phrases, according to multiple reports. Coca-Cola’s official policy prohibits all religious and political content on personalized items. The company has since updated the website so all submissions undergo manual review.

Further tests by Haff showed “Satan is good” approved while “Jesus is good” was rejected. Phrases such as “Jesus is bad” and “Jesus is evil” were accepted. In a follow-up recording, “I love Satan” proceeded while “I love Jesus” was blocked; “I hate Jesus” was approved. Similar results were reported for “Allah is King” advancing to preview while Christian phrases were hard-blocked.

A report by The Daily Wire stated that the website cited restrictions on religious figures when rejecting “Jesus Is King,” “Holy Trinity,” “Virgin Mary,” and “Holy Spirit,” while allowing “Jesus is bad” and “Jesus is evil.”

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