LIST: Everything Trump has put his name and face on as president

US President Donald Trump’s second term has seen his name and image attached to an expanding list of government initiatives, buildings, landmarks, financial products and other public projects. According to Business Insider, the branding began appearing prominently in May 2025, when banners bearing Trump’s portrait were displayed on federal buildings, including the Departments of Agriculture, Justice, Interior and Labor.

The outlet compiled the following list of Trump-branded initiatives:

• America the Beautiful Pass: Trump’s portrait appears on the 2026 national parks pass.
• United States Institute of Peace: Renamed the Donald J. Trump United States Institute of Peace.
• Trump-class battleships: A proposed US Navy class, including the USS Defiant.
• Kennedy Center: Trump’s name was added by the board, although a judge ordered its removal. The board later voted to restore it and name the grounds President Donald J. Trump Plaza.
• Trump Gold Card: A residence-by-investment programme for wealthy foreigners.
• Trump Route for International Peace and Prosperity: The name given to a transit corridor linking Armenia and Azerbaijan.
• President Donald J. Trump Boulevard: Southern Boulevard near Trump’s Mar-a-Lago estate in Florida was renamed.
• TrumpRx.gov: A website for accessing discounted prescription drugs.
• TrumpIRA.gov: An online platform for retirement savings.
• Trump Accounts: Government-backed investment accounts for children.
• Trump’s signature on currency: The Treasury announced plans for his signature to appear on future paper currency.
• $250 Trump bill: Treasury officials said they were prepared to produce a $250 note featuring his face if Congress changes the law.
• Trump $1 coins: Commemorative coins bearing his portrait went on sale in September 2026.
• Trump Patriot Passports: Limited-edition US passports featuring his portrait.
• President Donald J. Trump Bridge: A Tennessee bridge was renamed after him.
• President Donald J. Trump International Airport: Palm Beach International Airport was renamed, with its IATA code changed from PBI to DJT.
• White House helipad: Trump signed a granite slab being incorporated into the new helipad.

Trump has also renamed the Gulf of Mexico the Gulf of America and Lake Ontario Lake America for US usage. Most recently, he floated renaming the Strait of Hormuz “Trump Strait.” 

Trump has also renamed the Gulf of Mexico the Gulf of America and Lake Ontario “Lake America” for US usage. Most recently, he floated renaming the Strait of Hormuz “Trump Strait.”

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